Consulting
Senior product leader and builder for startups and growth-stage companies.
The engagement
Fractional doesn't mean peripheral. Mitch embeds with teams — joining standups, owning or weighing-in on roadmap decisions, and working as a true partner to the founder, operators, and tech org.
An engagement can either be at a leadership / temporary management level, or at an individual contributor / builder level.
The minimum engagement is a focused sprint (2-4 weeks), but I prefer multi-month partnerships. The goal is always to build something lasting: the process, the team capability, and the product foundation that keeps moving after the engagement ends.
Focus areas
Building AI-native products and workflows. Mitch has led agentic AI product development at Roofstock and AI/LLM product strategy at Airbnb — including conversational assistants and ML-driven recommendation systems. Knows what actually ships vs. what stays on the roadmap.
From founding GoodApril (Techstars '13, acquired by Intuit) to launching new product lines at VTS and Academia.edu, Mitch has done the full cycle multiple times — customer discovery, MVP, early growth — across consumer, SaaS, and marketplace contexts.
Optimizing funnels, running structured A/B experiments, and building marketplace dynamics. At Academia.edu, grew MAU from 5M to 16M and revenue 16X using NLP-driven recommendations and disciplined growth experimentation.
Leading and growing PM teams as an embedded executive or coach. Has managed teams of up to 17 across Product, Growth, Design, Data, and Operations. Can serve as acting head of product, or as a partner for a first-time PM leader.
Background
Startup founder, company executive, and team leader — at companies ranging from seed-stage to enterprise.
I take on a small number of engagements at a time. If the timing is right, let's talk.
Get in touch